Red Dot: Design Team of the Year 2016

Blackmagic Industrial Design Team led by Simon Kidd

In 2016, Blackmagic Design became the first Australian company to win Red Dot: Design Team of the Year. Since its beginnings as a start-up in 1984, the company has become an established market leader with global operations for hardware and software products used in film, TV and advertising – including numerous blockbusters like “The Martian”, “Mad Max: Fury Road”, “Furious 7” or “Avatar”.

Blackmagic’s driving philosophy is to foster true creativity by making the highest quality video affordable for everyone. It combines this approach with its dedication to innovation, quality and rapid product development, and in this way revolutionises the industry. In addition to this success, the designers from Down Under have repeatedly convinced the Red Dot jury of their exceptional design quality. This consistent top-level performance was honoured on 1 July 2016, when the Blackmagic Industrial Design Team accepted the Red Dot: Design Team of the Year 2016 award on stage at Essen’s Aalto Theater during the Red Dot Gala.

“Blackmagic Design is dedicated to making the highest quality video affordable to everyone. Design plays an integral role in achieving this, it’s part of our DNA.”

Simon Kidd, Director of Industrial Design Blackmagic Design