Aleks Tatic, born 1969 in Cologne, Germany, is product designer and founder of Tatic Designstudio in Milan, Italy. After his studies at the Art Center College of Design in the USA and Switzerland, he specialised in the areas of sports and lifestyle products in various international agencies in London and Milan. Afterwards, he guided the multiple award-winning Italian design studio Attivo Creative Resource to international success, leading the agency for 12 years. Together with his multicultural team of designers and product specialists, he today designs and develops – amongst others – sailing yachts, sporting goods, power tools, FMCGs and consumer electronics for European and Asian premium brands. Aleks Tatic lectures on practice-oriented industrial design and innovation management at various European universities and seminars.