Nils Toft is the founder and managing director of Designidea. With offices in Copenhagen and Beijing, the studio works in the key fields of sustainable energy solutions, consumer electronics, medical devices, and design psychology, as well as projects in business development, design strategy, and exhibition design. Nils Toft graduated as an architect and designer from the Royal Danish Academy of Fine Arts in Copenhagen in 1986 and started his career as an industrial designer, joining Christian Bjørn Design in 1987, an internationally active design studio in Copenhagen with branches in Beijing and Ho Chi Minh City. Within a few years, he became a partner of CBD and, as managing director, successfully ran the business until 2010.
His studio has received several awards in Denmark and internationally, including two times the European Design Prize. Recently, Nils Toft’s work has been focused on understanding and measuring how people are impacted by design. By measuring physiological parameters such as heart rate, eye movements, neurological activity and electro dermal activity, it is possible to unveil a test person’s emotional conditions as well as their psychological reactions in relation to products, environments and services.