Press release

Designers and manufacturers go after the coveted design award: The competition for the Red Dot Award kicks off at the end of October

26 October sees the start of the registration for the Red Dot Award: Product Design 2016. Every year, the internationally renowned design competition selects the best product designs in the world. In order to participate, manufacturers and designers register their products online and submit the original product for the judging process. The Red Dot jury, composed of international experts, assesses each product according to defined criteria and only bestows awards on the best.

Global brands and established design luminaries as well as up-and-coming professionals and medium-sized businesses alike are encouraged to take part in the Red Dot Award: Product Design 2016. Entry conditions state that the products have to be manufactured in an industrial production process and must have been on the market since 1 January 2014 or will become available before 1 July 2016.

Winning participants use the seal of quality the award bestows on good design as a marketing and communications tool. In addition, a victory brings with it a whole package of activities such as publication in the Red Dot Design Yearbook and participation in exhibitions in the Red Dot Design Museums. The official awards ceremony is the Red Dot Gala in Essen, Germany followed by an after-show party.

Characteristic for the Red Dot Award: Product Design, which celebrates its 60th anniversary in 2015, is the submission of original products of all sizes and from all industries. 31 categories provide space for the incredibly wide range of designs. Depending on the subject area, Red Dot invites specialist design experts to be part of the jury. The team of around 40 assesses all products live and on site. Innovation, formal quality, functionality and ecological compatibility are just some of the criteria on which their decision is based. A winning product receives the distinction “Red Dot”, “Red Dot: Best of the Best” or “Honourable Mention”.

Up and coming talents are encouraged to a special degree. On 9 December 2015, the Young Professionals Application Day, graduates of design courses, who have obtained their academic qualifications within the past five years, have the opportunity to take part in the draw for one of 50 free registrations. In addition to the registration for the competition, these new talents will be provided with comprehensive and free communication support if they win an award.

The Red Dot: Best of the Best laureates will be honoured at the Red Dot Gala, which traditionally is presented by Professor Dr. Peter Zec, founder and president of Red Dot. At the subsequent after-show party, the Designers’ Night, in the Red Dot Design Museum Essen, all Red Dot winners are presented with their well-earned certificates and then party until the early hours. In 2015, the competition registered 4,928 entries from 56 nations. Only 81 products received the highest single distinction “Red Dot: Best of the Best”.

About the Red Dot Award
In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 17,000 entries in 2015 alone, it is one of the largest and most recognised design competitions in the world. In 2015, the award is celebrating its 60th anniversary: It was in 1955 that a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then the sought-after “Red Dot” is the revered international seal of outstanding design quality.

Red Dot Award: Product Design 2016 - Facts and figures

Registration periods
Early Bird: 26 October 2015 - 4 December 2015
Regular: 5 December 2015 - 26 January 2016
Latecomer: 27 January 2016 - 10 February 2016

Jury session: February 2016
Red Dot Gala: 4 July 2016

» Further information and registration

Product categories
01 Living rooms and bedrooms
02 Households
03 Kitchens, kitchen furnishings and kitchen appliances
04 Tableware and cooking utensils
05 Bathrooms, spas and personal care
06 Heating and air conditioning technology
07 Lighting and lamps
08 Garden furnishings, garden and BBQs
09 Outdoors, trekking and camping
10 Sports
11 Bicycle and bicycle accessories
12 Leisure, games and fun
13 Musical instruments and equipment
14 Babies and children
15 Fashion, lifestyle and accessories
16 Watches
17 Jewellery
18 Interior design
19 Interior design elements
20 Materials and surfaces
21 Urban design and public spaces
22 Office furnishings and office chairs
23 Stationery
24 Industry, machinery and robotics
25 Tools
26 Life science and medicine
27 Vehicles (land, water and aerospace)
28 Vehicle accessories
29 Consumer electronics and cameras
30 Communication
31 Computers and information technology

Press contact
Catharina Hesse
Communications Manager
Design Zentrum Nordrhein Westfalen
Gelsenkirchener Str. 181
45309 Essen
Tel.: +49 201 30104-50

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