Press release

interzum award: intelligent material & design 2017 – Call for entries

As of now, exhibitors at “interzum 2017” can register their innovations for “interzum award: intelligent material and design 2017”. Koelnmesse is already hosting the design competition for the ninth time in collaboration with Red Dot. Until 3 March, the furniture supplier industry is invited to face the international comparison with their products. The best designs will be selected by an international expert jury.

interzum 2017 – the world’s leading trade fair for furniture production and interior design

From 16 to 19 May 2017, “interzum” will once again bring together representatives from the global furniture supplier industry in Cologne, Germany. At the world’s leading trade fair for furniture production and interior design, the exhibitors set new standards and offer visitors from industry, trade and the retail sector an overview of the innovations in the industry. They provide the impetus for designing the living spaces of the future.

Free participation at “interzum award 2017”

On such a large market, it is decisive for the economic success of companies to set themselves apart from competitors in a positive way, and to convince international decision makers and multipliers of the outstanding quality of their products. An excellent opportunity to do so offers the “interzum award: intelligent material & design”. Already prior to the trade fair, exhibitors at “interzum” are provided with the exclusive chance to enter this competition free of charge.

Participants can register one or several products in the competition. Because of the huge diversity in the furniture supplier industry and in interior design, for the first time there are four categories for taking part in “interzum award”: the competition is looking for the best designs from the fields of “materials and surfaces”, “fittings, glass and lighting”, “upholstery manufacture and bedding”, and – for the first time – “mobile spaces”.

International expert jury

From decorative surfaces to lighting systems and built-in furniture components to upholstery accessories – all competition entries of the “interzum award: intelligent material & design” will be assessed by an expert jury. Five respected and independent international experts from design and architecture assess the products’ design quality and make a final decision concerning the industry award. During the judgment several criteria, such as degree of innovation, material quality, design and functionality, are taken into account.

Besides architect and designer Dr. Luisa Bocchietto from Italy, Martin Darbyshire, founder and CEO of London-based design consultancy “tangerine”, and Dutch designer Dick Spierenburg will assess the product innovations in 2017. The expert panel is completed by Prof. Dipl.-Ing. Martin Stosch, lecturer on the Wood Technology at Ostwestfalen-Lippe University of Applied Sciences, and Prof. Dr. Peter Zec, founder and CEO of the Red Dot Award. Together, they will award the distinctions “High Product Quality” to products that set themselves apart significantly from comparable products thanks to their excellent design. Outstanding design achievements that set new standards for form and function in their industry receive the distinction “Best of the Best” from the jury.

Winners’ benefits

Winning an award in “interzum award 2017”, sets laureates apart from the masses and bears testimony to the outstanding design quality of their prize-winning products as well as their competitiveness. They have the chance to use the quality label as a PR and marketing tool to steer additional attention to their innovations – during “interzum 2017” and long past its end.

During the trade fair, all award-winning products are presented to the public in an elaborately designed special exhibition. Moreover, the online exhibition features the successful products long past the end of “interzum 2017”. This way, Koelnmesse is highlighting the significance of design as a value added factor. The honouring of the proud laureates takes place on the occasion of the “interzum Party” on 15 May 2017. The awards ceremony marks the start of “interzum 2017”.

Dates interzum award: intelligent material & design 2017

Application deadline:    3 March 2017
Jury session:         23 March 2017
Awards ceremony:     15 May 2017
Special exhibition:    16 - 19 May 2017


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