Within the scope of the organisation’s 100th anniversary, Save the Children Korea launched this campaign to attract public interest in children’s rights. First, 100 hurtful words were determined by child psychologists. Then, 297 children, ranging from ages 3 to 16, were selected and asked to choose what is most painful to them and express this emotion through a painting. The 100 “pain_tings” were then exhibited online and offline, powerfully capturing the damaging effects of hurtful words. People shared “I WILL NOT” signatures through their respective social networking service. The campaign went viral and became a nationwide phenomenon.
Save the children, Seoul, South Korea
Overman, Seoul, South Korea
Yumi Sul, Seung Woon Kang, Chanmi Ahn
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