Red Dot Design Award
Retail Packaging

12 Zodiac

12 Zodiac | Red Dot Design Award

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This packaging design with contours representing the heads of zodiac animals allows consumers to intuitively select their own zodiac-inspired products. The charging cables are housed in white cardboard boxes that are shaped like a mobile phone with the heads and ears of the various zodiac animals, lending the boxes a cute look. The use of ancient Chinese characters as pictographic illustrations aims to impress consumers. The design with blue and silver patterns echoes the memory of folk batik fabrics of ethnic minorities in China.

Red Dot Design Award

12 Zodiac | Red Dot Design Award