Packaging Design

2010 Limited Edition Jiu Zhen Nan Mid-Autumn Gift Box – Dancing with the Moon Series

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The so-called “chest of 100 treasures”, which was once used by rich families in Taiwan, serves as inspiration for this limited-edition gift packaging. The box-within-a-box design allows the packaging to be reused for storage or gift wrapping. Its visual design features delicate illustrations in watercolour, showing the full moon, the Jade Rabbit, laurels and the Milky Way. A combination of the traditional and the contemporary lends this gift box its unique sense of style.

  • Client:
    Jiu Zhen Nan Taiwan Pastry
  • Design:
    Magic Creative, Taipei