The new iMac features a stunning design that has 40 per cent less volume than its predecessor with a thin 5 mm edge. The display has been completely reengineered for brilliant colour and contrast, with reflection reduced by 75 per cent. The cover glass is fully laminated to the LCD, and an anti-reflective coating has been applied using precision plasma deposition. Intel quad-core processors, Nvidia graphics and innovative Fusion Drive storage make this the most advanced desktop Apple has ever made.
Statement by the Jury
The design of the iMac is classic and contemporary. It combines innovative technologies in one single unit and thus sets standards within its class.