Red Dot Design Award
Music Packaging

2NE1 Album “Crush” Package

2NE1 Album “Crush” Package | Red Dot Design Award

Back Download

“Crush” is the second studio album by the girl group 2NE1. The packaging design is based on the visual concept of “Merkabah”, a spiritual symbol originating from early Jewish mysticism. “Merkabah”, which figuratively means “thing to ride in”, is reputedly the divine light structure used by ascended masters to connect with, and to reach those in tune with the higher realms. The distinctive design inspired by this concept extends over the jewel case, the compact disc and the booklet in order to emphasise the harmonious unity between these three parts. Moreover, the album is released in two different versions so that the fans can choose between either a colourful or a strictly black and white design.

Red Dot Design Award

  • Client:
    YG Entertainment, Seoul
  • Design:
    Design Lab YG Entertainment, Seoul
  • Project Management:
    SJ S
  • Art Direction:
    Hae Young Kim
  • Graphic Design:
    Yae Jee Chang, Erin Lee
2NE1 Album “Crush” Package | Red Dot Design Award
2NE1 Album “Crush” Package | Red Dot Design Award