Red Dot Design Award
Food Packaging

3 Kaveria Ice Cream

3 Kaveria Ice Cream | Red Dot Design Award

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The development of this new visual identity was aimed at promoting the sales of a Finnish ice cream on international markets. In order to attract attention and clearly stand out in supermarket freezers, the design places a stronger emphasis on the brand name “3 Kaveria” (3 Friends), which is printed around the cylindrical ice cream cup in capital letters. The cup itself features the brand’s iconic orange colour, which was tuned a little brighter for the new design. Clear signets and colour IDs on the closing seal help to distinguish the different product types.

Red Dot Design Award

3 Kaveria Ice Cream | Red Dot Design Award