35 years of Benaki Museum Shop

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The Benaki Museum in Athens has supported Greek designers for 35 years. The poster series, which was commissioned to communicate this jubilee, is inspired by the number 35 as the base of creation around which worlds of forms originate. These forms were created by Greek designers, as were the products in the museum shop. The number itself is almost covered by the plethora of creations, causing the duration of the Benaki Museum Shop’s support to symbolically step back, with Greek creativity instead rising to the fore.

  • Client:
    Benaki Museum, Athens
  • Design:
    Beetroot Design Group, Thessaloniki
  • creative direction:
    Alexis Nikou