This visual identity was developed for the anniversary of a large VW dealer in Germany. The objective was to portray a local company as an institution for mobility. A stylised series of photos creatively narrates the history of 50 years of mobility with images of steering wheels. This approach successfully conveys an aesthetic depiction of technical development without resorting to a retro look. The corporate design interprets the half-century period in a congenial manner, facilitating customer identification.
Volkswagen Zentrum Freiburg, Autohaus Gehlert, Freiburg
identis GmbH, design-gruppe joseph pölzelbauer, Freiburg