50 Pläne

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On the occasion of the 50th anniversary of the Lebenshilfe für Menschen mit geistiger Behinderung (Help for people with mental deficiencies) in Frankfurt/Main, 11 artists from the in-house studio Atelier Goldstein participated in a jointly developed campaign. By painting over the floor plan of Gut Hausen, an area of 2.8 hectares in the heart of Frankfurt/Main, the artists painted their individual visions of the future. The website of the campaign presents all 50 works and shares the development process with the users via video.

  • Client:
    Lebenshilfe für Menschen mit geistiger Behinderung e.V., FORUM Lebenshilfe, Frankfurt/Main
  • Design:
    Ogilvy Frankfurt, Frankfurt/Main
  • creative direction:
    Dieter Denk, Uwe Jakob
  • art direction:
    André Bourguignon, Rebecca Hindrichs
  • text:
    Kirsten Rollig
  • project management:
    Peter Raesch
  • film production:
    Markus Bader, Neue Sentimental Film
  • music/sound design:
    De Falcon Personal Soundstyling
  • application engineer:
    Isabell Grashoff
  • technical account manager:
    Frank Schwarzhoff
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