Typography

50s News-Gift Paper

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A design that integrates the typographic elements used in a 1950s Chinese newspaper from Singapore lends this wrapping paper its distinctive appearance. By taking a typographic approach to overlaying large, bright Chinese words of auspicious meaning on old newspapers – like “Fu” for luck, “Lu” for status or “Le” for happiness – this 50s news-gift paper reflects a mixture of traditional and contemporary features. It offers an alternative for people who are looking for unique, well-designed wrapping options. The paper can be used as a gift, a keepsake, a special giveaway or even as a poster.

Credits
  • Client:
    Chinatown Business Association, Singapore
  • Design:
    Jesvin Yeo, Nanyang Technological University, Singapore
  • creative direction:
    Jesvin Yeo
  • art direction:
    Alvin Ng