The aim of the visual identity for the 59th Thessaloniki International Film Festival was to create a cinephile-friendly identity that is easy to read and targets the huge cinephile audience in Europe. The result is a design concept that is based on the simple idea of celebrating the small wonder that is the celluloid. The design focus therefore was to glorify the camera film, to emphasise its use and to show how this humble and unadorned item holds the essence of filmmaking and storytelling. Celluloid film can capture and preserve countless emotions, stories, real and imaginative worlds and bring them back to life through motion. The different posters are flooded with dancing celluloid strips unveiling hidden images and celebrating cinema like festive ribbons. Each of the motifs reflects the highly dynamic nature of film in that the tangled-up celluloid strips keep reshaping into ever new clews. The posters were displayed both digitally and physically in various places in the city of Thessaloniki, quickly triggering positive comments, offering recognition and solidifying the status of the festival.
Statement by the Jury
The visual identity of the 59th Thessaloniki International Film Festival merges the characteristic features of the medium, namely motion, emotion and imagination, into a congenial visual unity. Using a film roll or celluloid strip itself as a symbol and turning it into ever changing chaotic formations is an outstanding idea, which here has been implemented in a way that is both impressive and intuitive to understand.
Thessaloniki Film Festival, Thessaloniki, Greece
Beetroot Design Group, Thessaloniki, Greece
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