Red Dot Design Award
Food Packaging


648° | Red Dot Design Award

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This packaging design for baked chicken communicates a special cooking technique: after the chicken has been cooked in its own juice, it is baked at 648 degrees Celsius in the infrared tunnel until golden brown. Similar to the brand, the name and the packaging are also markedly functional. The distinctive pack sheet is affixed to the aluminium foil and underscores the product benefits. The minimalistic design language is then continued on the label. Its moderate black colour contrasts with the packaging material, while its puristic layout clearly presents information about the cooking technique and the ingredients.

Red Dot Design Award

  • Art Direction:
    Ksenia Ohotnikova
  • Account Management:
    Ekaterina Gurina
  • Client:
    MPK Norilsk, Saint Petersburg, Russia
  • Design:
    :Otvetdesign, Saint Petersburg, Russia
  • Graphic Design:
    Nika Toroptsova
  • Strategic Planning:
    Daria Sholomitskaya
  • Creative Direction:
    Vladimir Fedoseev