With this bespoke typeface for its design language system, SAP Fiori, the company has developed a robust and clear typography which presents complex business data in a comprehensible and clear manner. 72 Font Family for SAP Fiori replaces the original typographical system based on two fonts with a font family of seven. These are characterised by straight, simple lines, larger apertures and open counters as well as decreased character ambiguity. Thus, the software provider has established a modern and flexible font, highlighting the design-centric approach of the company.
SAP SE, Germany
SAP, Germany/USA, Monotype, USA
Jeong-Sook Lee, John Pompa, SAP, Terrance Weinzierl, Monotype
Gerard Keane, Simone Daiber, Barbara Kuntz, Gergana Savova