72 Font Family for SAP Fiori

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With this bespoke typeface for its design language system, SAP Fiori, the company has developed a robust and clear typography which presents complex business data in a comprehensible and clear manner. 72 Font Family for SAP Fiori replaces the original typographical system based on two fonts with a font family of seven. These are characterised by straight, simple lines, larger apertures and open counters as well as decreased character ambiguity. Thus, the software provider has established a modern and flexible font, highlighting the design-centric approach of the company.

Credits
  • Client:
    SAP SE, Germany
  • Design:
    SAP, Germany/USA, Monotype, USA
  • Project Management:
    Maricel Cabahug
  • Design Team:
    Jeong-Sook Lee, John Pompa, SAP, Terrance Weinzierl, Monotype
  • Strategic Planning:
    Gerard Keane, Simone Daiber, Barbara Kuntz, Gergana Savova