Book

8 to 13 hertz. Creative theories for the deeply relaxed.

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The authors of this book, two advertising creatives, set out on a journey to learn more about creativity, offering self-deprecating creative theories for the deeply relaxed. In an amusing way, they have compiled their own experiences, insights and theses from more than 20 years in the advertising industry in a not entirely serious literary work. As a “fictional non-fiction book”, the appealingly illustrated publication grants entertaining and authentic insights into the daily routines of copywriters and art directors, and their challenge of finding ideas without losing themselves.

Credits
  • Client:
    Hundert Grad Kommunikation GmbH, Frankfurt / Main
  • Design:
    Hundert Grad Kommunikation GmbH, Frankfurt / Main
  • Concept / Text:
    Jochen Klein
  • Art Direction / Graphic Design:
    Stefan Wolf
  • Production:
    Jürgen Truschkowski