Packaging

A Happy Excursion – A Spiritual Journey of Contemporary Oriental Incense

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Chang Yi insists on reviving the traditional culture of incense. Taking inspiration from philosopher Zhangzi and armed with a unique proposition, he harmoniously marries classic Asian philosophy with contemporary art and design. The combination of glass and stick incense is a first. The transparency of glass enhances the overall opulence and visual impact while the paper packaging is a nod to history and handmade craft. Overall, the packaging captures the modern affinity for spiritual aspiration for the home and self.

Credits
  • Client:
    LIULI GONG FANG, Shanghai
  • Design:
    LIULI LIVING, LIULI GONG FANG, Shanghai
  • Creative Direction:
    Yi Chang