A Hopeful Story about Our Future


This brochure for the Swedish Forest Industries Federation is designed to communicate the possibilities that the forest has to offer in the pursuit of a sustainable future. The assignment was to create a visionary story with the forest as the hero and character, a story that is intriguing and uncomplicated. Tactile and innovative materials play an important role in illustrating the opportunities for innovation provided by the forest. The cover is printed on FibreForm®, a material that can even be used for recyclable paper bottles. To increase the tactile feel, the cover is also embossed, debossed and foiled.

  • Design:
    BVD, Stockholm
  • Client:
    The Swedish Forest Industries Federation, Stockholm
  • Text:
    Mattias Jersild
  • Photography:
    Lennart Durehed