Packaging

A letter from homeland

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With the nostalgic appeal of a letter, this rice packaging reflects the sentimental value of food from one’s home country. The vacuum-sealed Taiwanese rice is sold in a little burlap bag, which emphasises the origin of the rice in the form of an envelope. The print of the sender’s name states the Taiwanese producer. The stamp motif shows a rice field set in an idyllic landscape and appeals to the emotional connection with the home country. Moreover, the packaging is suitable as a gift, which can be labelled individually.

Credits
  • Client:
    Green In Hand Food Bank Co., Ltd., Taipei
  • Design:
    Green In Hand Food Bank Co., Ltd., Taipei
  • creative direction:
    Yun-Yi Cheng
  • art direction:
    Chien-Te Lee