A to B Magazine focuses on overconsumption related to food, fashion and technology. This issue deals with factory farming. Investigating different aspects of breeding, global warming and the views of activists and consumers, the publication provides readers with multi-faceted insights into the topic. The editorial design consistently employs blanks, a few striking text lines and large type. Through colour symbolism, the main concern of denouncing the slaughter of animals is brought to the fore. Red elements in the otherwise black-and-white layout stand for spilled blood and express the urgency of the situation.