Beverage Packaging

Absolut Contemporary Flavors

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A new packaging design was developed for Absolut Contemporary Flavors, the spirits range of the well-known vodka brand. The twelve different bottle prints symbolise the different flavours with an artistic appeal: instead of concrete images of fruits, they feature abstract motifs in the respective colours. Another distinctive design element is the product labelling in majuscules, which is typical for the brand. Additional text follows this colour-coding approach, such as green for apple, which expresses both graphically and typographically that each vodka flavour is extraordinary.

Credits
  • Client:
    The Absolut Company, Stockholm
  • Design:
    Brand Union, Stockholm
  • Executive Client Director:
    Jonas Andersson
  • Executive Creative Director:
    Mattias Lindstedt
  • Design Director:
    Jesper Klarin
  • Client Director:
    Ted Carlström
  • Head of Account Management/ Client Management:
    Camilla Sand
  • Graphic Design:
    Dag Forsberg