Corporate Design

Achim Fränkel

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This corporate design positions the personal trainer Achim Fränkel where his financially strong target group feels at home. The logo’s typographical reference to the world of fashion in combination with a contemporary image and video language links it to the sports and lifestyle scene. The business cards and the brochure are refined by a delicate laser engraving, lending the material a haptic quality reminiscent of high-tech sportswear. For the website, this idea was adapted in the form of a subtle graphic pattern.

  • Client:
    Achim Fränkel, Neuss
  • Design:
    ZWO rundum kommunikation GmbH, Düsseldorf
  • creative direction:
    Benjamin Arndt
  • art direction:
    Friederike Gaigl
  • graphic design:
    Evelyn Brugger
  • project management:
    Jan Teunissen