This corporate design positions the personal trainer Achim Fränkel where his financially strong target group feels at home. The logo’s typographical reference to the world of fashion in combination with a contemporary image and video language links it to the sports and lifestyle scene. The business cards and the brochure are refined by a delicate laser engraving, lending the material a haptic quality reminiscent of high-tech sportswear. For the website, this idea was adapted in the form of a subtle graphic pattern.