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The main requirement for the Internet presence of the Art Directors Club of Europe was to combine sophisticated design with usability. A pull-down menu provides simple and quick access to a wide range of different contents. In regards to aesthetics, the design is based on a purposeful use of the Helvetica typeface, a specific layout and the consciously employed contrast between black and white. Only the design works included on the website contribute colour to the otherwise strictly monochrome layout.

  • Client:
    Art Directors Club of Europe, Barcelona
  • Design:
    Bisgràfic, Vic