Red Dot Design Award
Retail Packaging

Adda Container

Adda Container | Red Dot Design Award

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This packaging for streetwear shoes adopts an appearance of steel containers. The design idea was inspired by the look of the containers used to deliver raw materials into the factory and the finished products to retailers. The idea is to communicate with the modern teen community, addressing their special lifestyle, thoughts and preferences. The shoebox is labelled with the company’s name, looks robust and functions as a box-shaped drawer. Functionally sophisticated, the box corners feature slots for easy lock-up when stacking them on top of each other.

Red Dot Design Award

  • Client:
    Adda Footwear (Thailand) Co., Ltd., Bangkok, Thailand
  • Design:
    Prompt Design, Bangkok, Thailand
  • Creative Direction:
    Somchana Kangwarnjit
Adda Container | Red Dot Design Award