In order to communicate the fact that openness is a key element of the Adris corporate culture, the 2016 an-nual report was literally designed as an open book. The book was made with a metal spring inside the covers and is enclosed in a protective wrapper which, when removed, lets the book open up suddenly on its own. Supported by this surprising mechanism, the book starts from the middle, with an English version on one side and the Croatian one on the other. Besides openness, the annual report portrays other values of the Croatian corporate group, such as creativity, innovation and excellence. The target audience are the company shareholders, journalists and financial decision makers.