Packaging Design

Aflorá Line

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So as to convey the relaxing effect of these cosmetics, matte pastel shades enhanced by pearl gloss were used in the packaging design of this skin care series. Softly curved lines give the bottle shape a certain sense of lightness and femininity, while the vertically drafted product name culminates in the illustration of a flower. This is an allusion to the explosion of aromas and a direct reference to the product line’s name, which is derived from the Portuguese verb “aflorar” meaning “to flower”. In addition, the fragrances are colour-coded, so they are easily distinguishable from one another.

Credits
  • Client:
    Eudora – Grupo Boticário, São Paulo
  • Design:
    FutureBrand, São Paulo