Red Dot Design Award
Packaging Design

Aflorá Line

Aflorá Line | Red Dot Design Award

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So as to convey the relaxing effect of these cosmetics, matte pastel shades enhanced by pearl gloss were used in the packaging design of this skin care series. Softly curved lines give the bottle shape a certain sense of lightness and femininity, while the vertically drafted product name culminates in the illustration of a flower. This is an allusion to the explosion of aromas and a direct reference to the product line’s name, which is derived from the Portuguese verb “aflorar” meaning “to flower”. In addition, the fragrances are colour-coded, so they are easily distinguishable from one another.

Red Dot Design Award

Credits
  • Client:
    Eudora – Grupo Boticário, São Paulo
  • Design:
    FutureBrand, São Paulo
Aflorá Line | Red Dot Design Award