This social campaign against street intimidation boldly expresses the emotional pain aggressive intimidation can cause. The series of motifs shows different victims with hurtful phrases written on their skin, like tattoos. The fearful gestures and defensive body language of the protagonists photographed show the lasting effect of these verbal attacks. The message calls on residents of and visitors to Amsterdam to curb verbal aggression and work harder to protect the dignity of their fellow humans. The campaign was deployed as both print and digital media.