This graphical user interface for AKA smartphones is specifically targeted towards children and teenagers and defines itself as a “fun tool”. Users can assign one of four different characters to their phone and thus express their own, individual preferences. The new interface features a range of visual elements and dynamic animation. A special feature of the design is its pair of animated eyes that are shown on the display. They appear to look at the user and respond to movements while also alerting users to messages and information.