User Interface Design

Aker – Digital Product Portfolio

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Aker is a smart, precision-agriculture platform that helps farmers keep their plants healthy by using drones to mon-itor crop well-being. The interface, comprised of all possible services, user and task flows, centres on a map. A means of visual and spatial orientation, the map facilitates navigation to farms and fields, while also providing a view of core analyses. The dashboard guides the user to the fields that require attention. As many fields are situated in secluded areas with no reception, a corresponding app, which can also be used offline, was developed using the same principles.

Credits
  • Back-End Development:
    Wilco Tomassen
  • Client:
    Aker, Winnebago, Minnesota, USA
  • Design:
    CLEVER°FRANKE, Utrecht, Netherlands
  • Creative Direction:
    Thomas Clever, Gert Franke
  • User Experience Design:
    Wouter van Dijk, Pietro Lodi
  • Visual Design:
    Pietro Lodi
  • Front-End Development:
    Jan Hoogeveen, Mark Haasjes