akf bank Annual Report 2014

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“The Small Difference” is the title of the annual report by akf bank, marking the bank’s high service standards as a financial partner for small and mediumsized businesses. The page layout contrasts the purely factual figures with strikingly coloured graphics. This supports the emotional assessment of the information provided. The geometry of the graphics seems to follow strict rules, yet it also communicates an appealing cheerfulness, aiming to mark a big difference between the bank and its competitors.

Credits
  • Client:
    akf bank GmbH & Co KG, Wuppertal
  • Client:
    Büro für Design Petra Hattab, Wuppertal
  • Design:
    herzogenrathsaxler design, Düsseldorf