Red Dot Design Award
Product Brochure

Alape “beyond purism”

“beyond purism” | Red Dot Design Award

Back Download

When you pick up the “beyond purism” brochure from Alape, a premium supplier of aesthetic washbasins, you see and feel the high standard of quality: exclusive UV lacquer, premium matt-coated paper and spacious photo series artistically show off the products. The logo and the modular system of the bathroom furniture range are presented using shiny UV lacquer, forming a visual and haptic focus point. Inside the brochure, the layout places large-scale photographs of interiors opposite detailed images of the materiality of the surfaces.

Red Dot Design Award

  • Client:
    Alape GmbH, Goslar
  • Design:
    Martin et Karczinski, Munich
  • creative direction:
    Peter Martin
  • art direction:
    Birte Helms
  • graphic design:
    Ingo Mocek
  • text:
    Thomas Popinger