Red Dot Design Award
Brand Design

Alexander Bürkle – Think New

Alexander Bürkle – Think New | Red Dot Design Award

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The Alexander Bürkle company, founded in 1900, has recently made an ambitious transformation from an electrical wholesaler into a customer-focused technology service provider. To reflect the significance of this change, a new brand design was needed. Placing the network as the key visual, it symbolises the connection of internal competencies with customers, and the creation of a partner network. The new logo, inspired by a start button, expresses the importance of rethinking everything. The new identity is strengthened by the bold use of black, red and white, building a bridge between humans and technology. The Texta Alt typeface adds to the flexible corporate design kit, bringing a playful approach to communication.

Red Dot Design Award

Credits
  • Client:
    Alexander Bürkle GmbH & Co. KG, Freiburg, Germany
  • Design:
    STRICHPUNKT, Stuttgart / Berlin, Germany
  • Creative Direction:
    Jochen Theurer
  • Art Direction:
    Nicola Wetzel Siona Steinacker Matthias Grotter
  • Text:
    Silke Schlüter
  • Project Management:
    Alexander Schach Alexandra Stross
Alexander Bürkle – Think New | Red Dot Design Award
Alexander Bürkle – Think New | Red Dot Design Award
Alexander Bürkle – Think New | Red Dot Design Award