Ali Mountain Tea is known for its handpicked leaves that are processed in cold environment and it gives off a rare phytoncide fragrance. To showcase the aroma of Taiwan Ali Mountain Tea, the packaging design of AliShan Tea Gift Set aims to evoke the smell of tea. Tea stems are recycled and crushed into debris, then turned into recycled paper for the packaging material. It is an environmentally friendly packaging material that also emulates the refreshing experience of tea incense.
Graphically, the design shows women picking tea in Taiwan’s alpine tea fields, drawn in a style that emulates traditional Chinese paper cutting. This image represents the spirit of hard work in Taiwan’s traditional tea industry. The essence of Ali Mountain Tea is fully demonstrated by this packaging.
Huang Chih-Lin, Prof. Hung Chi-Sen, Yeh Ching-Fang, Taiwan