Packaging

All Natural Ingredients Sandrae

Back Download

100% San-deul-ae, which means “love for mountains and fields” in Korean, is an all-natural seasoning product line. The packaging design focuses on colour arrangements that aim to reveal the brand’s character – being natural and fresh. In addition, a clearly defined colour scheme helps consumers to select and differentiate between the products. Ingredients like garlic, anchovies and mushrooms are shown in highly detailed and oversized photographs, so that consumers immediately see the product ingredients.

Credits
  • Client:
    CJ Cheiljedang, Seoul
  • Design:
    CJ Cheiljedang, Seoul
  • creative direction:
    Ji Sun Kim
  • art direction:
    Ji Woon Park
  • graphic design:
    Hyuk Lyul Kwon, Moon Chan Bae
  • product design:
    Yul Joong Kim, Sun Ho Choi