iPad App

Allerhande Cooking

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The “Allerhande Cooking” app of the Dutch supermarket chain Albert Heijn offers recipe ideas for both daily life and special occasions. Not only is each step described clearly, the related explanations are also accompanied by photographs and video instructions. Thanks to voice control, there is no need to swipe the screen with greasy fingers. The pin-sharp images, designed for the iPad’s retina display, ensure that the recipes are not only extremely clear but also look tasty.

Credits
  • Client:
    Albert Heijn, Zaandam
  • Design:
    Fabrique [brands, design & interaction], Amsterdam
  • Concept:
    Sanne Wijbenga, Patrick Sanwikarja, Rose-Anne Dotinga, Rutger Anema, Vanessa Hofland-Noordervliet, Gaston Bremer
  • Art Direction:
    Stan Grootes, Sanne Wijbenga
  • Visual Design:
    Steven van der Wel
  • Interaction Design:
    Patrick Sanwikarja, Anna Offermans, Rose-Anne Dotinga, Lysanne van der Voort
  • Copy/Content:
    Nina Bronwasser, MediaPartners, Amstelveen
  • Technical Direction:
    Petro Stalman, Albert Heijn IM Online
  • Account Management:
    Joy van Baren
  • Project Management:
    Marieke van Kordelaar, Carlijn Zandbergen