Cosmetics Packaging

Allvit Press Kit

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This packaging was produced in a limited edition for the presentation of a new cosmetic product. The design combines decorative and functional features so that the box can be directly used as a display at the point of sale. The golden tree on the inside of the press kit indicates the main ingredient of the product, and its golden leaves reflect light, creating an appealing effect. The outside is decorated with a simple pattern in line with the brand identity. The exclusive design concept is especially emphasised by high-quality workmanship and a magnetic lock.

Credits
  • Client:
    Coway Co., Ltd., Seoul
  • Design:
    Coway Co., Ltd., Seoul
  • Creative Direction:
    Won Hee Lee
  • Graphic Design:
    Joo Yeon Lee
  • Artwork:
    Mi Yeon Kim