Cosmetics Packaging

Allvit Youth Replenishing Cream

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Based on oriental medicine, Allvit is a cosmetics brand that has been meticulously designed and handcrafted. Its packaging design expresses the contradictory beauty of a void and something solid. The design evokes the image of a lotus leaf with a dewdrop on top, which is reminiscent of purified, natural, life-saving water. The whole appearance of this premium skin care product – including the golden hue that changes into a darker gold towards the top, the floating lotus leaf and the freshly grown flower bud – expresses natural elegance and vitality.

Credits
  • Client:
    Coway Co., Ltd., Seoul
  • Design:
    Coway Co., Ltd., Seoul
  • graphic design:
    Hee Youn Byun
  • technical direction:
    Hyung Gil Ham