Beverage Packaging

Almdudler Organic

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For the brand’s 60th birthday, Almdudler launched three new organic flavours on the market in 2017, with the aim of establishing itself in the fashionable gastronomy segment. With a clear positioning of the products and a distinct visual differentiation from the conventional range, naturalness and craftsmanship became the focus of the label design. The couple dressed in traditional costumes is depicted in a line drawing. The handmade look is further supported by the bottle’s characteristic contours and haptically appealing surface structure.

Credits
  • Account Management:
    Maximilian Eifler, Lukas Dudek
  • Art Direction:
    Jasmin Hölbl
  • Client:
    Almdudler-Limonade A. & S. Klein GmbH & Co KG, Vienna, Austria
  • Design:
    taste!, Offenbach, Germany
  • Creative Direction:
    Henning Schmidt
  • Pre-Press:
    Markus Lischka