Packaging

alouette Ghettoilet Paper

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This lavatory paper was produced in a limited edition, in order to attract attention among a young target audience, who like to share content on social media channels and thus contribute to the campaign going viral. The design is based on the idea that many people find it embarrassing to be seen carrying their lavatory paper home from the supermarket. Therefore the product was concealed behind the printed image of a cult object, which stands for coolness and street-credibility: a ghettoblaster. Thus, the packaging turned the product into a boom box people liked, bought and spread the word about.

Credits
  • Client:
    Dirk Rossmann GmbH, Burgwedel
  • Art Direction:
    Krystin Stahlhut
  • Packaging Design:
    Betje Schröder
  • Design:
    Kochstrasse™ Agentur für Marken GmbH, Hannover
  • Creative Direction/Concept:
    Matthias Veitleder