Red Dot Design Award
Pen Set

ALPHA

ALPHA | Red Dot Design Award

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The ALPHA pen set comprises a total of 36 pens in a wide range of colours. Arranged in harmonious colour gradients, they are fitted with either one of the 26 Latin letters or one of the ten Arabic numerals as a characteristic haptic element at the level of the retaining clip. The user can lay the letters to create a name, for example as a gift, express congratulations or spell the name of a company.

Statement by the Jury

The fancy ALPHA pencil box combines the joy of painting and drawing with the additional benefit that letters or numbers are assigned to the pens as a haptic and visual element.

Red Dot Design Award

Credits
  • Manufacturer:
    Shanghai KACO Industrial Co., Ltd., Shanghai, China
  • In-house design:
    Fan Lin