Chewing Gum Packaging


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Alprausch is well known for reinterpreting Swiss national pride with a wink of the eye. This idea is reflected in the packaging of the herbal chewing gums, which is reminiscent of a piece of wood. Matt, wood-brown colours are combined with delicate structural embossing, which strengthens the illusion of wood when touched. An eye-catcher is the strikingly glossy double-embossed edelweiss pin. In contrast to this, the texts are embossed in reverse, which lends the packaging a pleasantly tactile feel. The distinctive appearance is complemented by the printing of the inside of the envelope.

  • Client:
    roelli roelli confectionery
  • Design:
    rlc | packaging group
  • concept:
    roelli roelli confectionery
  • graphic design:
    Schwarzhochzwei GmbH
  • structural design/production:
    rlc | packaging group