In order to break new ground in financial reporting, the focus of the 2017 annual report is on the enhanced interactive Discover ALSO App. Users get an overview of performance, strategy, shares and services of the Swiss ICT company. The main topics are represented in a tailored, brief and concise style. Those interested can discover the key performance indicators in augmented and the business models of the company in virtual reality. The print version of the report is characterised by striking infographics and large-scale images themed around space. The attention-grabbing title “Ahead” heralds the imagery of the inside pages and underscores the company’s targeted position as a forward-looking market leader.