Red Dot Design Award
Book Illustration

Andante

Andante | Red Dot Design Award

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In the era of digitalisation, this campaign puts the focus back on how humans interact with each other. In different ways – with a video, a book and a paper camera – the project introduces the observer to everyday situations where people are there for each other and experience a sense of community. The illustrations convey their message with simple images, also suitable for children, which speak for themselves and do not require a lot of text. The warm colour scheme with yellow and brown hues enhances their friendly and tender effect as well as the call to become more mindful of other people again.

Red Dot Design Award

Credits
  • Client:
    Cheng Loong Corp., New Taipei City, Taiwan
  • Design:
    iPrefer Digital Integrated Marketing Co., Ltd., Taipei City, Taiwan
Andante | Red Dot Design Award