This campaign aims to raise awareness of animal welfare and an animal-friendly policy among Taiwanese citizens. It focuses especially on pets and livestock, which are often exploited and slaughtered to satisfy human needs. In order to convey the message clearly, a chicken, a pig, a dog and a rabbit are presented as candidates in the style of an election campaign. Each animal, illustrated in colour and posing against an eye-catching bright red background, delivers its election manifesto via election posters, flyers, flags and advertising boards, protesting against human behaviour and promoting its right to survival.
[Red Dot: Junior Award]
China University of Technology, Taipei City, Taiwan
Yen-Cheng Liu, Department of Visual Communication Design
China University of Technology