Packaging

Ankerkraut Tea Range

Back Download

This range of tea packaging was developed for the Hamburg-based Geschmacksmanufaktur Ankerkraut (flavour manufactory). The jars feature labels on both the front and the lid. The label design uses illustrations that combine the maritime world of the brand with the world of tea. Each of the seven different types of tea tells a little story: a sailor peeks out of a teapot, a crab enjoys a cup of tee, or a teapot sets sail and is grabbed by a gigantic octopus. To further support the serial character, a colour code was assigned to the tea range.

Credits
  • Client:
    Ankerkraut GmbH, Jesteburg
  • Design:
    Clormann Design GmbH, Penzing
  • Creative Direction:
    Michaela Vargas Coronado